Richard (“Ritt”) Carrano is Chief Executive Officer of Purchasing Power, LLC, joining the company in 2001 within its first six months of operation. From the company’s inception, Carrano was inspired to deliver brand name products and services to a growing population of underserved U.S. workers via a transparent, affordable and financially responsible purchasing program. Within his tenure, he has guided the company to achieve consistent, annual double-digit revenue growth, 94% client retention and more than $2 billion in processed orders.
Carrano originally served as the company’s Chief Financial Officer, and was promoted to President in 2007. His role expanded further in 2011 when Chief Executive Officer was added to his title. In December 2016, as Chicago-based private equity firm Flexpoint Ford, LLC, announced its investment in the company, Carrano oversaw a comprehensive reorganization of Purchasing Power, which consolidated his current role solely as Chief Executive Officer. Carrano is based at the company’s headquarters in Atlanta, and reports directly to Purchasing Power’s Board of Directors.
Carrano’s career originally focused on accounting and finance within entrepreneurial technology and Fortune 500 firms. Prior to launching Purchasing Power, he co-founded and served three years as CFO for eTour, Inc., an early consumer internet website discovery service that was acquired by Ask Jeeves in 2001. Before this, Carrano was a management research fellow assigned to new business development at SmithKline Beecham (now GlaxoSmithKline), a British pharmaceutical company headquartered in Brentford, London. He began his business career with Deloitte & Touche in Washington, D.C.
Carrano received his Bachelor of Science in Business Administration (cum laude) in accounting from the University of Richmond’s Robins School of Business. He also earned an MBA in finance from Emory University’s renowned Goizueta Business School in Atlanta. Among his accolades, Carrano was named the Atlanta Business Chronicle's CFO of the Year award for private, midsized businesses in 2008; and GeorgiaTrend magazine’s “40 Under 40: Georgia’s Best and Brightest.”
An active volunteer within the community, Carrano serves as an executive committee and board member of Junior Achievement of Georgia, which inspires and prepares young people to succeed in a global economy. His support for youth activities also extends to recent Board membership, various leadership roles and shared oversight of Inter Atlanta FC (IAFC), a non-profit organization dedicated to promoting and enhancing the culture of soccer in Atlanta. Additionally, Carrano serves on the Board of Advisors for the Metro Atlanta Chamber of Commerce, and the Board of Councilors for The Carter Center.
As a champion of corporate social responsibility efforts, Carrano empowers employees to invest more than 3,300 combined volunteer hours annually—time compensated by Purchasing Power—through company-sponsored programs across the year. Non-profit organizations benefiting from the company’s support and service hours include Habitat for Humanity, Atlanta Community Food Bank, Children’s Restoration Network, Families First, Partnership Against Domestic Violence, Open Hand, Ronald McDonald House Charities, Relay for Life (American Cancer Society) and Safehouse Outreach.
Initial results for Carrano’s leadership underscore the remarkable corporate culture he has built and advocated at Purchasing Power. Powering People to a Better LifeTM has become both a company tagline and corporate internal philosophy, one that has fueled Purchasing Power to $2 billion+ in orders for the company, 260+ business clients and an A+ Better Business Bureau Rating year after year.
Elizabeth Halkos, Chief Operating Officer
Elizabeth Halkos is Chief Operating Officer for Purchasing Power®. She joined the company in 2006, originally as vice president of sales and marketing. Halkos was promoted to Chief Marketing Officer in 2010 and most recently to Chief Revenue Officer role in 2014 to oversee all revenue channels for the business. She was appointed to her current role in January 2017. Halkos is based in Atlanta and reports directly to Purchasing Power CEO Richard Carrano.
Halkos’ management responsibilities include oversite of sales, account management, client services, customer experience, customer care, customer operations, business-to-business marketing and public relations. As chief revenue officer, Halkos’ responsibilities included marketing, sales, account management and ecommerce functions, as well as a national team of 50. She continues to lead the broker and employer growth strategies for the company, which has helped the organization achieve nine successive years on the “Inc. 5000 List of America’s Fastest-Growing Companies.” Among her accomplishments, Halkos has driven top line revenue in ten years from $30M to more than $400M, and EBITDA growth from $5M to more than $40M.
Prior to her tenure with Purchasing Power, Halkos served two years with Inforte Corporation consulting with clients such as Miller Brewing Company and Ocean Spray on organic revenue growth and product strategy. Before that, she was a brand manager at Earthlink, Inc., and worked as an account executive at Monster.com.
Halkos earned her MBA with a concentration in statistics and data analytics from the renowned Goizueta Business School at Emory University in Atlanta. She also holds a bachelor of arts in French language and literature from the University of Virginia in Charlottesville.
Halkos has been named among the Atlanta Business Chronicle’s “Top 40 Business Stars Under 40,” and has served in succession as Board vice president and president of the Goizueta Business School, mentoring and career-coaching graduate students and supporting alumni engagement initiatives with the school. Additionally, she sits on the Voluntary Benefit Association Board serving as a thought leader on employee benefits and employee engagement, and participating in a number of speaking engagements on pressing HR topics.
Halkos also is dedicated to community and non-profit service within the Atlanta community. She is actively involved in teaching current business practices to students at Junior Achievement of Georgia’s Chick-Fil-A Foundation Discovery Center. She participates annually in home construction projects with Habitat for Humanity. She’s also raised thousands of dollars for the Leukemia Society through athletic participation in triathlons and marathons. Most recently, Halkos received Emory University’s “Annual Service Award” in recognition of her involvement in mentoring and supporting students from the Goizueta Business School.
Scott Rosenberg, President and Chief Financial Officer
Scott Rosenberg is President and Chief Financial Officer (CFO) for Purchasing Power®, a position he was promoted to in January 2017. He joined the company September 2012 as CFO, bringing diverse management experience cultivated through leadership roles within finance, marketing and operations. In his current role, Rosenberg’s direct responsibilities include business-to-consumer marketing, creative services, merchandising, supply chain, risk management, operational excellence, accounting and finance operations. As part of his financial oversight for the company, his duties encompass accounting, treasury and cash management, capital markets, financial planning and analysis, portfolio risk management, client and customer underwriting, risk analytics and modeling, tax planning and investor relations.
Rosenberg’s drive and success across this wide range of responsibilities help account for Purchasing Power’s consistent double-digit revenue and EBITDA growth, and 94% client retention. Rosenberg is based in Atlanta and reports directly to Purchasing Power CEO Richard Carrano.
Prior to Purchasing Power, Rosenberg spent more than nine years at the combined business entities of eBay Enterprise (formerly GSI Commerce), a leading e-commerce, multichannel and interactive marketing services company, where he served as CFO. There he was part of the leadership team that grew company revenues from several hundred million to approximately $1.8 billion across an eight-year span. Before this, Rosenberg worked four years for the J. Crew Group as divisional CFO and vice president of marketing.
Rosenberg’s operational experience, coupled with his strategic planning and financial acumen, also served him well at a host of recognizable companies and brands. His previous positions include vice president, finance and business development for Brach’s Confections; divisional CFO for Lenox Corporation; senior finance manager, Alpo Petfoods before joining Alpo’s parent company The Pillsbury Company as its operations strategy manager; finance manager and marketing manager, Weight Watchers Int’l for HJ Heinz; and finance manager, Fairchild Weston Systems Division of Schlumberger Ltd.
Rosenberg holds an MBA in finance from The American University Kogod School of Business in Washington, D.C., and a bachelor's degree in finance and management from Long Island University. He currently serves on the Board of CrimeStoppers of Greater Atlanta, a non-profit community safety organization. He also has held Board positions for Retex, a non-profit membership organization serving over 2,000 retail members, and the Institute of Management Accountants (IMA), an international non-profit organization headquartered in Montvale, NJ. With more than 70,000 members, the IMA provides applicants the Certified Management Accountant (CMA) accreditation for internal financial management responsibilities.
Prakash Muthukrishnan, Chief Technology Officer
Prakash Muthukrishnan is Chief Technology Officer for Purchasing Power, LLC, a newly created position he was promoted to in January 2017. His current responsibilities will include overseeing eCommerce platform and user experience, product management, technology development, delivery and IT operations. Muthukrishnan is based in Atlanta and reports directly to Purchasing Power CEO Richard Carrano.
Previously, Muthukrishnan served as chief information officer, which he was appointed to in 2014. Muthukrishnan joined the company in 2013 to assume responsibility for defining the company’s technology strategy, leading all IT efforts in executing strategic business initiatives, building the company’s e-commerce website and managing IT operations. Within two years, Muthukrishnan was credited for developing Purchasing Power’s award-winning mobile website and app, a strategic initiative that now accounts for more than 50% of gross customer sales and won the company a Bronze Steve Award in 2015. Additionally, under his leadership, his team won the SAP Hybris North America ‘Success Story of the Year’ award in 2016.
Prior to Purchasing Power, Muthukrishnan worked in leadership roles for a variety of companies, including Manhattan Associates where he served three years as senior director of technology strategy, and Blockbuster, Inc., working as senior director, enterprise architecture. At each assignment, Muthukrishnan demonstrated a strong background in supply chain, e-commerce, mobile and retail technologies, as well as a solid vision for IT solutions.
Muthukrishnan received his bachelor of science degree in computer science from the College of Engineering at Guindy, India. He subsequently earned his master of science degree in computer science from the University of Alabama at Birmingham. A U.S. Patent holder, he also received a certification in IT Leadership from the Leavey School of Business at Santa Clara University in Northern California.
A former member of the MIS Industry Advisory Board at the University of Texas in Dallas, Muthukrishnan also is a 2015 ATP Innovation Award winner, recognizing visionary entrepreneurs, advanced technology innovations and outstanding enterprise applications. Furthermore, he is writer and speaker, regularly providing bylined articles for industry trade magazines and newsletters, as well as business presentations for professional conferences and summits around the country.
Racquel Roberts, VP of Human Resources
Racquel Roberts is vice president of human resources at Purchasing Power®, a role she has served since June 2006. Roberts oversees a human resources team that is focused on key talent elements, including talent and leadership development, talent recruitment and acquisition, internal communication, benefits administration, employment law, new employee onboarding and career management.
Within her 10 years to date with Purchasing Power, Roberts has grown the workforce by 417%, expanding the organizational design to include merchandising, ecommerce, supply chain and analytics. Overall, she leads the strategy for defining and maintaining a culture centered around the company’s purpose, mission and values. Roberts is based in Atlanta and reports directly to Purchasing Power President and CEO Richard Carrano.
Prior to joining Purchasing Power, Roberts served as the human resources manager of Sibley Heart Center Cardiology, a subsidiary of the nationally ranked Children’s Healthcare of Atlanta. She also worked as a human resources manager at CapMark Services, a global commercial mortgage company, and as a communications manager at Lend Lease, a listed property group specializing in project management and construction, real estate investment and development.
Roberts holds a bachelor of arts degree in social science from Georgia College and State University. She also earned a Senior Professional in Human Resources® certification (SPHR), credentialed by the Human Resources Certification Institute (HRCI). Roberts also is a SHRM Senior Certified Professional (SHRM-SCP), recognized by the Society for Human Resource Management (SHRM). She is an active member of SHRM, the Association of Talent Development (ATD) and the Corporate Executive Board (CEB).
Among her non-profit community involvement, Roberts regularly volunteers with the Susan G. Komen Breast Cancer Foundation of Greater Atlanta, the Children’s Restoration Network and PAWS Atlanta, a no-kill rescue shelter and pet adoption center.
Gregory (Greg) Birge is Chief Legal Officer & Corporate Secretary for Purchasing Power®, a position he has held since 2013. As CLO, he is responsible for all legal affairs, corporate governance, commercial transactions, intellectual property, privacy and compliance issues. In addition to serving as general counsel, Birge advises and negotiates client contracts with medium and large companies, as well as corporate refinancing transactions. Among Birge’s accomplishments within his short tenure with the ecommerce company, he helped establish a securitization facility to provide financing in a more efficient manner. Birge is based in Atlanta and reports directly to Purchasing Power President and CEO Richard Carrano.
Prior to joining Purchasing Power, Birge served as senior vice president, general counsel and corporate secretary for Aquilex Holdings, LLC, a global industrial services company. He also worked five years as vice president and assistant general counsel for ChoicePoint Inc., later acquired by LexisNexis, a technology and information company serving Fortune 1000’s, financial services companies and government agencies.
Birge’s previous experience includes serving in senior legal roles for companies such as CyberStarts, Inc., a high-growth incubator and financial technology company; GE Harris Railway Technology, which grew to become GE Global Signaling with revenues exceeding $500M; and White & Case, LLP, a leading global law firm spanning 38 offices in 26 countries worldwide.
Birge earned his bachelor of business administration (BBA) degree from Southwestern Adventist University in Keene, TX, and became a licensed CPA in Texas while serving as the director of finance for AHS Risk Management. He then went back to school, graduating summa cum laude while receiving his J.D. from the University of Miami School of Law in Coral Gables, FL. While there he was a member of the Law Review, received numerous book awards and won the Moot Court Negotiation competition with a partner.
Within the local Atlanta community, Birge is a Board member and chairman of the finance committee at Carman Adventist School, and volunteers regularly for Junior Achievement and other local non-profits.