What do Olympic swimmer Michael Phelps, singer Mariah Carey, actress Jodie Foster and President Barack Obama have in common? They were all raised by single mothers.
Since the 1960s, there has been a significant increase in the number of children living with a single parent. Single motherhood, in particular, has become very common. Approximately half of today’s mothers will spend at least some time as the sole custodial parent. The number of single mothers living with children under the age of 18 is 10 million―and growing.
Whether they’re single by choice, divorce or unexpected loss, these moms face an extremely formidable task. Parenting responsibilities in general are demanding, but they can be even more challenging without the help of another partner in the household.
The to-do lists for working single mothers are often never-ending. Activities that are normally shared within the household―from making quality time for the kids to establishing structure and enforcing rules to managing finances―now rest solely on one person. For working single mothers, striking the right work-life balance is that much more important.
At any one time, about 50 percent of single mothers are working full time outside the home. In addition to worries for their children’s safety and well-being, these working mothers are deeply concerned with their own ability to financially provide for their kids.
Employers that offer an employee purchase program have a ready-made, financial-support benefit in place that gives working single mothers the ability to purchase needed or life-enhancing household items, such as computers, home appliances, electronics and furniture. Employee purchase programs help working single mothers purchase these types of products through the convenience of payroll deductions. Additionally, other employees already taking advantage of these programs say they help reduce stress; implement more disciplined budgeting; and balance work-life.
An employee purchase program may just yet be the best gift you as an employer can give for Mother’s Day.